It is often unrealistic to believe that creating a website on an online platform is easy and will lead to optimal referencing. If you don’t have in-depth knowledge of SEO and web writing, it will be difficult for you to appear on the first page of search engines! Why, you may ask?
Website Visibility
First and foremost, SEO (Search Engine Optimization) plays a crucial role in how visible a website is. Good SEO helps attract qualified traffic to the site. However, when using an online platform, the customization options available can sometimes be limited, and certain technical elements necessary for SEO may be harder to access or even non-existent.
Effective Web Writing
Moreover, effective web writing is a key factor in attracting and engaging visitors. It’s vital to have high-quality content that is well-structured and relevant to users in order to maintain their interest and encourage them to revisit the website. This requires skills in web writing, such as creating attention-grabbing headlines, utilizing relevant keywords, formatting content correctly, and crafting clear and persuasive texts. Without these skills, it becomes challenging to produce compelling content that satisfies both visitors and search engine requirements.
Images for the Web
When it comes to image compression, it’s important to reduce their size to optimize website loading times. However, if you’re unaware of the significance of this step or unsure how to effectively carry it out on the platform, it can result in longer loading times and a less satisfactory user experience. Likewise, the alt attribute is used to describe the content of images to search engines and individuals using assistive technologies like screen readers. Including relevant descriptions in the alt attribute is crucial for improving accessibility and SEO.
Optimizing Your Website
However, it’s important to understand that the performance of a website isn’t solely reliant on the platform you choose. In fact, it’s crucial to customize meta tags, URLs, sitemaps, and manage redirects and SEO settings for optimal results. (link to article-Sowebio)
Creating Your Website on Your Own
When embarking on the journey of building your own website, there are several essential skills that it’s advisable to acquire.
Programming Languages
HTML, CSS, and JavaScript are the fundamental languages used in website development. Having a solid grasp of these languages empowers you to enhance the design and functionality of your site. Without this knowledge, you’ll encounter limitations in your ability to create engaging web experiences.
Responsive Design
It’s also important to understand the principles of responsive design, which enable a website to adapt and display correctly on various devices and screen sizes, such as desktop computers, smartphones, and tablets.
Content Management System (CMS)
Mastering a popular CMS like WordPress, Joomla, or Drupal
can facilitate website creation and management. This includes handling pages, articles, images, users, and additional functionalities using plugins or extensions.
Frameworks and Libraries Knowledge
Frameworks like Bootstrap or Foundation, as well as JavaScript libraries like jQuery, can expedite the development process by providing pre-built components and ready-to-use features.
Databases
Having a comprehension of databases and their integration within a website is necessary for storing and retrieving dynamic information. Knowledge of Structured Query Language (SQL) is often essential when working with relational databases.
Web Security
Additionally, being familiar with basic web security concepts, such as protecting against SQL injection attacks, cross-site scripting (XSS) attacks, and ensuring the security of forms and connections, is vital for safeguarding a website against vulnerabilities.
UX/UI
UX/UI (User Experience/User Interface) plays a crucial role in creating a user-friendly and visually appealing website. Understanding the fundamental principles of UX and UI involves considering factors like navigation, layout, colors, fonts, and user interactions.
Integration of Third-Party Services
Proficiency in integrating third-party services such as online payment systems, analytics tools, social media platforms, and APIs allows for the inclusion of additional functionalities within a website.
Testing and Debugging
Being able to test and debug a website to identify and fix errors or operational issues is essential. This may involve using development and debugging tools, as well as conducting compatibility tests across different browsers. It’s important to understand that these skills can vary depending on the
type of website you intend to create (static or dynamic, e-commerce, blog, etc.).
Why Choose Our Web Agency?
If you feel you have the time to handle website creation, launch, and regular content updates, and you possess the necessary knowledge, then go ahead! However, if, upon reading the first part of our article, you realize that it’s not as straightforward as it initially appears, it’s advisable to seek professional assistance. Doing so will save you time, prevent unpredictable outcomes, and allow you to focus on your business and objectives.
Sowebio for Website Creation
Sowebio has the technical expertise to create your website!
We build your website using WordPress, a recognized CMS (Content Management System) known for its user-friendly and intuitive interface. Sowebio customizes the design of the site according to your preferences. Your business is unique, and your website should reflect that.
After receiving web writing training from our Sowebio team, you’ll be able to add texts and articles to the News or Blog section of your website. However, 90% of our clients rely on our web marketing service (marketing@soweb.io) for adding articles to their sites because they prefer to focus on their core activities.
Publishing Articles on the Website
If you’d like to ensure regular publication of your articles on your website, we create an editorial calendar. This helps maintain a consistent schedule for posting them. Sowebio plans your releases in advance and takes care of publishing your articles. Our agency prepares your content with keyword optimization to enhance your organic search engine ranking.
What are the other benefits of WordPress?
Scalability
WordPress is a highly scalable platform. It allows you to add new pages, blog sections, advanced e-commerce features, or online booking capabilities based on the growth and strategic decisions of your business.
Flexibility
WordPress is a flexible platform that enables customization of the appearance and functionality of your website. We can give it a fresh design at any time if you decide to change your branding.
SEO-friendly
WordPress is an SEO-friendly platform that facilitates website optimization for search engines like Google. It offers features such as customizable URLs, title tags, meta tags, and XML sitemaps.
Security
The platform is secure, and we manage updates to ensure safety. A vast community of developers and users actively work on addressing security issues and creating security patches for WordPress.
Sowebio has chosen WordPress for its clients due to its user-friendly interface, scalability, flexibility, SEO-friendliness, and security. If you have a website project, contact us for a free project assessment.
Web Agency in Charente-Maritime
Our web agency in Saint-Pierre d’Oléron specializes in creating websites using WordPress.
Sowebio also offers a comprehensive range of digital marketing services to help improve online visibility, generate qualified traffic, and achieve your goals.
Some of our local references on Oléron Island include Mario Bâtiment, Divine Piscine, l’Oléronaise, Bario, Les Ânes d’Oléron, Du Sens au jardin, Fleurs des Pins, Orion Immo, Les Blancs Galets, and Restaurant Sillage.
Schedule an appointment
Phone: 05 46 85 58 40
Email: marketing@soweb.io