Everything you should know about SEO

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Everything you should know about SEO

What is SEO ? SEO, short for Search Engine Optimization, is the art of getting your website to rank well on search engines. It’s a crucial part of any successful digital marketing strategy. SEO involves various methods to make your website more visible in search results. This includes analyzing and using the right keywords, optimizing your website’s technical aspects, improving on-page content, and building off-page credibility. The ultimate goal of SEO is to get a high ranking on Google and attract more traffic to your site. And when you rank well, it not only boosts your credibility but also earns the trust of your visitors.

To rank well on Google, the search engine looks through your page, keywords, content, and links. After it’s done checking out your website, it shows your content to people searching online or on their phones if it matches what they’re looking for. But if your content doesn’t bring anything new compared to what’s already out there, your page won’t rank high.

Creating SEO Content

SEO requires being consistent! You should regularly publish content following a well-thought-out editorial schedule. To get your website ranked on the first page of Google, it needs to be appealing and provide fresh content. The competition is tough, and Google prefers pages with good references. Keep in mind that Google updates its algorithms regularly. So, it’s crucial to check your page rankings. This way, you can fine-tune your SEO based on Google’s latest criteria… even though the algorithms are a secret, we know the best practices to follow.

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Semantic Audit and Keywords

Keywords are the words that customers type into the search engine. When searching, a customer isn’t looking for a specific page but for information that answers their questions or needs.
The semantic audit helps organize keywords based on their relevance. To do this, you need to follow these steps:

  • Make a list of keywords.
  • Group keywords into categories based on how many competitors there are.
  • Look for opportunities in the market.
  • Prioritize keywords according to their importance.

Google looks for content that matches what the user is searching for. So, you should find keywords that can attract traffic but don’t have too much competition. The semantic audit will help you find the best keywords to target, so Google will show your page in the search results.

On-Site Technical Optimization

On-site technical optimization means improving the technical and content aspects of a website. Here are the key steps:

  • Your domain name is crucial for creating your website. It’s like your “postal address.”
  • A site-map collects all the information from your pages and videos, helping Google understand your website better.
  • Make sure your article URLs contain relevant keywords, but keep them under 100 characters and avoid special characters, except for [-]. Don’t go overboard with keyword stuffing in URLs.
  • Redirections are a way to make a web page accessible through multiple URL addresses.
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On-Page Content Optimization

On-page optimization is a way to improve your web page’s ranking on search engines. To do this, you should use Hn tags to organize your headings. These tags help structure your content, making it easier for search engines to understand. Also, use “Alt” tags as alternative texts for images on your site. This helps search engines better understand your images. Lastly, use meta-titles and meta-descriptions to summarize your page’s content.

Off-Site Optimization

Off-Site Optimization is a technique to increase your website’s visibility on search engines. To do this, you need to use backlinks. Backlinks should be natural and relevant, connected to topics related to your website, preferably in the same language, and from trustworthy sources.

Tracking Statistics and Goals

To succeed in SEO, it’s essential to keep an eye on statistics. By monitoring your website’s performance, you can make necessary improvements to boost its ranking in organic search results and check if you’re achieving your goals. We suggest reading our article: “Why You Should Optimize a Web Page’s SEO ?

Winning SEO Strategy

A good SEO strategy will make your website more visible. Remember that Google looks at various things: checking keywords and relevance, optimizing your website’s technical aspects, improving on-page content, and working on off-site factors. Don’t forget, the content you create should be unique and valuable to your customers.

SEO isn’t something you can just figure out on the fly. It requires a solid understanding of how search engines operate, the algorithms that determine rankings, and the most effective ways to enhance a website. If you want a website that performs well, consult a professional ! Sowebio is here to help and listen to your needs 😉