The Functions of a Community Manager
A community manager is a professional who manages and engages with the online community of a company or organization. Their role involves creating, developing, and maintaining an online presence for that community. The goal of a community manager is also to promote the values and culture of the company.
In this article, we will describe the specific functions of a community manager and explain why it is important for companies to enlist the help of a professional.
Creating and managing social media
One of the most important functions of this profession is to create and manage the company’s social media networks. This includes creating professional pages. Therefore, it is necessary to be able to choose the most appropriate networks according to the company’s needs and objectives. That is why one can opt for Facebook, Twitter, Instagram, YouTube, or even LinkedIn, among the most well-known, depending on the presence of the target audience on these platforms.
The Community Manager (CM) must also maintain an active presence on these platforms to create an active community. To do this, it is necessary to regularly post quality content that meets the needs of the people who follow the company. Being the manager of social media networks does not only imply posting content, but it is also important to know when to post it! It is very important to choose the right time of the week, month, or time of day. To succeed, one must look at the times of the day when the community is most active.
When a post is created, the CM must respond to user questions and comments. This allows for online public relations and community engagement. Systematically responding to your interlocutors helps build relationships and manage your online reputation. Finally, the community manager can set up advertising campaigns to reach a larger audience and expand the community.
Creating Content and Communication Strategies
Another important aspect of a community manager’s work is creating high-quality content for the social media platforms used by the company. The content should be tailored to align with the platform’s style. After all, the content on LinkedIn is not the same as on Instagram! The texts and visuals vary depending on the network and the community on each platform. Therefore, the community manager can create images, videos, texts, newsletters, infographics, and more. They are a true specialist who adapts to each company and each network.
The community manager must also develop communication strategies. This strategy is based on the company’s objectives. They will work with your teams to understand your target audience and the market you want to position yourself in. Once the communication strategy is defined, the community manager will implement the content strategy.
Analyzing Results and Measuring the Impact of Actions
Furthermore, the community manager will measure the impact of the actions they implement on social media. This means understanding user engagement. To accomplish this, they use analysis and measurement tools. With the data obtained, they analyze the effectiveness of various actions. If the results have achieved the set objectives, they can continue in that direction to maintain success. However, if the results are not as expected, they must make changes and improve the content produced.
Additionally, the CM must also monitor social media trends and evolutions to anticipate upcoming changes and adapt quickly. This is called information monitoring. It is important to be aware of what is happening in order to adapt the content to the desires and needs of the community.
The Plurality of Functions of a Community Manager
In conclusion, a community manager is a key player in online communication for companies and organizations. Their function is to create, develop, and maintain the company’s online presence. Therefore, they have to manage social media, create quality content, and measure the impact of their actions. To successfully carry out their actions, they must continue to evolve their knowledge of social media trends and evolutions through information monitoring.
With their numerous skills, they contribute to reinforcing the company’s reputation and brand image.
Community Manager in Oléron
French Community Manager
Being a community manager is a profession that requires a multitude of knowledge and skills. Sowebio, a communication agency, is here to establish your web and social media communication strategy. Our community manager service in Oléron implements actions to help your business grow. For more information, please schedule an appointment